In order to operate your own business in the modern day, it’s essential that you have some kind of social media presence. If you’re not taking advantage of the opportunities presented by platforms like Facebook or Instagram, you could be missing out on a huge number of customers or clientele.
This is certainly true for real estate agents. When you’re neglecting your social media presence as an agent, you’re probably flying under the radar of buyers or sellers who may want to use your services. You’re also missing out on the ability to advertise properties and stay connected with your audience, whether or not you’re currently working with them.
Can Social Media Help Real Estate Agents Get New Clients?
Once upon a time, realtors in the United States relied on traditional methods like print advertising or cold calling to build their customer base. Although these were once effective strategies, that no longer seems to be the case. In fact, email marketing is becoming overshadowed by social media and the marketing resources it provides to agents.
In the modern age, routinely posting on social media has become one of the most effective ways for realtors to find new clients. Although other methods – such as buying leads, online advertising, and even print advertising – will feature some level of effectiveness, none get the job done like a strong social media presence.
Currently, the only client-building strategy more reliable than social media is direct referrals. So, when you combine referrals with regular social media posts, realtors can maximize the number of new clients they’re receiving.
What Social Media Platforms Are Best for Real Estate Agents?
This is a complicated question to answer, since there’s no singular “best” platform for realtors. Rather, each popular social media site offers unique benefits and opportunities.
For example, what if you’d like to advertise properties and show attractive, high-quality photographs? In that case, photo-based platforms like Instagram are going to be your best bet. On another hand, if you’d like to engage and interact with your audience directly, Facebook is a fantastic option. Then, you can head over to LinkedIn if you’d like to make professional connections or stay in-touch with your current clients.
All in all, social media is one of the most powerful tools that realtors have at their disposal. Need help establishing yourself on Facebook, Instagram, or other popular platforms? Reach out today and get started.